The manager of the Lush shop in Bath is providing lunch bags to families who are missing out on free school meals this half-term.
Connor McKay, 26, has said “lunch is not a luxury” and will donate part of his salary to fund the scheme.
It follows a public outcry after a majority of MPs voted against providing free school meals outside term-time.
Mr McKay said: “I feel very strongly about free school meals and it was simply in response to the decision by the government.
“I am very fortunate where I felt I could donate part of my salary to fund the scheme.”
The lunches containing a sandwich, juice and a snack bar and vegetarian options are available.
Mr McKay has also received a donation of fruit from the Cascara vegan cafe in the city centre to help with the scheme.
He said: “All the sandwiches are prepped in-store and then the parents come in to collect them. We just ask parents to come into the store or send us an email to tell us what they need.”
The initiative, which began on Monday, will run until tomorrow (Friday, October 30) and Mr McKay said the option was there to continue the bags for some families after half-term.
Parents who wish to take part in the scheme should inquire in-store or email email@example.com.
Are you providing meals for poorer families this half-term? If so, email firstname.lastname@example.org to let us know.